Buy Amethyst Jewellery Online
Amethyst is the purple variety of quartz, the February birthstone and, in Indian astrology, a popular substitute for blue sapphire. Keeta Luxury's amethyst jewellery covers bracelets, rings, earrings and necklaces in natural amethyst from Brazil and Africa, set in 925 sterling silver with 14K gold vermeil on selected designs. Prices start at Rs. 1,200.
Every order ships free across India with 14-day returns, and bracelets can be resized for free.
Shop Amethyst Jewellery by Type
| Type | Price range | Popular picks |
|---|---|---|
| Amethyst bracelets | Rs. 1,200 to 2,500 | Protection, Soothing Dreams, Serenity |
| Amethyst rings | Rs. 3,910 to 5,405 | Majestic Monarch, Cushion Conquer |
| Amethyst earrings | Rs. 2,070 to 5,175 | Leaf studs, Luxury amethyst and opal, Glacier |
| Amethyst necklaces | Rs. 2,530 to 4,140 | Pendants and beaded designs in 925 silver |
Prices are correct at the time of writing; the product page always shows the current price.
Amethyst at a Glance
| Property | Amethyst |
|---|---|
| What it is | Purple quartz; the colour comes from traces of iron combined with natural radiation in the earth |
| Colour range | Pale lilac to deep royal purple |
| Hardness (Mohs scale) | 7, durable enough for everyday rings and bracelets |
| Hindi names | Jamunia, katela |
| Birthstone | February |
| Link in Indian astrology | Treated as an uparatna (substitute) for neelam, blue sapphire, and linked with Shani (Saturn) |
| Sources of our amethyst | Brazil and Africa |
Which Amethyst Bracelet Should You Choose?
| Style | What it looks like | Try |
|---|---|---|
| Evil eye bead bracelet | 6 to 7 mm amethyst beads with an evil eye charm, 7.5 inch stretch | Protection, Spiritual |
| Fine rondelle bracelet | 4 to 5 mm faceted rondelles in 925 silver, some with a gold vermeil option | Soothing Dreams, Regency, Serenity |
| Statement round stones | 10 mm round amethyst set in 925 silver | Mystic Violet |
| Dainty charm bracelet | 4 mm beads with a sterling silver evil eye | Warding Watch |
| Amethyst with another stone | Paired with rose quartz, citrine or black onyx | Aura Glow, Lotus Bloom, Spiritual Awareness |
Amethyst Meaning and Who Should Wear It
In crystal tradition, amethyst is the stone of calm, clarity and restful sleep, and its name comes from the Greek word for "not intoxicated". In Vedic astrology it stands in for blue sapphire, so it is most often suggested for Makar (Capricorn) and Kumbh (Aquarius), the signs ruled by Saturn, and for ascendants where Saturn is considered friendly, such as Vrishabh, Mithun, Kanya and Tula. Astrologers usually ask Mesh, Kark, Simha and Vrishchik ascendants to check their chart first. Read which rashi is suitable for amethyst and who should not wear amethyst for the full detail. These meanings come from tradition and personal belief.
How to Tell Real Amethyst From Fake
- Natural colour zoning: real amethyst often shows slightly lighter and darker patches. A perfectly flat, uniform purple can be glass.
- Feel: quartz feels cool and stays cool longer than glass or plastic.
- Price: amethyst is affordable, but very cheap "amethyst" beads are often dyed glass or dyed quartz.
- Seller detail: look for the stone origin and size on the product page, as on every Keeta Luxury listing.
How to Wear and Care for Amethyst
Many people wear an amethyst bracelet on the left wrist, the receiving hand in crystal tradition, and an astrological amethyst ring on the middle finger, the finger associated with Saturn. Amethyst can fade if it sits in strong, direct sunlight for long periods, so store it in a pouch and avoid leaving it on a sunny windowsill. Remove it before bathing and exercise, and wipe it with a soft cloth. More tips are in our amethyst bracelet guide and amethyst ring buying guide.
Why Buy Amethyst Jewellery From Keeta Luxury?
- A Jaipur jewellery brand founded in 2016, with every piece handmade by our in-house craftsmen.
- Natural amethyst only, with origin and stone size listed on every product page.
- 925 sterling silver pieces are BIS hallmarked (HM/C-8490533525); we are a GJEPC member.
- Free shipping in India, free bracelet resizing, a free ring sizing tool and 14-day returns.
Frequently Asked Questions
Is amethyst good to wear every day?
Yes. Amethyst is a 7 on the Mohs hardness scale, which makes it durable for daily wear. Avoid long periods in strong sunlight, which can fade the colour.
Which rashi should wear amethyst?
Amethyst is most often suggested for Makar (Capricorn) and Kumbh (Aquarius) because it is a substitute for blue sapphire, the stone of Saturn. Mesh, Kark, Simha and Vrishchik ascendants are usually advised to consult an astrologer first.
Which finger should an amethyst ring be worn on?
Traditionally the middle finger, which is associated with Saturn in Indian astrology. For fashion wear, any finger is fine.
What is the price of an amethyst bracelet at Keeta Luxury?
Amethyst bracelets range from Rs. 1,200 for a bead bracelet to Rs. 2,500 for a 10 mm round stone bracelet in 925 silver.
What is amethyst called in Hindi?
Amethyst is commonly called jamunia or katela in Hindi.
Can amethyst be worn with rose quartz or citrine?
Yes. All three are forms of quartz and are often worn together; our Aura Glow and Lotus Bloom bracelets combine amethyst with rose quartz and citrine.
Gemstone meanings and astrological links described here come from tradition and personal belief. They are not a substitute for medical, financial or professional advice.
